When I sent out the 2017 Gredio Blog Reader survey I was taken back by the amazing comments you all left. We had 60 responses to the survey and I learned a ton. Here are the top 5 insights from the reader survey:
1. Readers like to see new posts and progress
No surprise here – you guys like to see new posts and you want to see more of them. I will try my best to post once a month (my next post will reveal why) from here on out. New content takes time and I try to write about something different with each post – either something I’ve learned or something you’ve asked plenty of questions about.
2. Readers are either in the planning stage or trying to grow
I guess we’re all trying to grow our food companies. But, what was interesting to me was that there are two ends of the readership – either you haven’t launched your product and you’re in the planning stages (my favorite part!) or you’ve been in business a couple of years. These are the business owners, I think, who have their products, pricing, and distribution strategy all set, but they need to grow to succeed. I’ll look to focus my content on both of these areas moving forward.
3. The majority of you have revenues under $250,000
This is similar to the above observation. Having been in business for six years, we were able to get to revenues of just over $100,000 at our peak. Some of you made it over this mark, which is really where you become a sustainable business. But, there’s always more growth on the horizon. For me, I’ve always stared at the $1,000,000 mark as a mark of success. Someday!
4. Your top two challenges: Getting your product to market and increasing your retail presence.
Similar to being under the $50,000 mark, you all need help creating a solid foundation for your company and a structure to land new retail accounts and get those accounts to re-order. After all, it’s relatively easy to get on the shelf. The challenge? Getting your product to sell-through over and over again. I’ll focus on these two areas as well in future blog posts.
5. You like reading this blog to get new information.
This one surprised me. With all the ways to communicate information, writing these posts (and you reading them!) is how you prefer to digest information. I think I was expecting “I love videos!” or “I love podcasts!” but I’m a millennial, so maybe there’s that. Good for you, though, since I’m a fan of writing these posts!