It’s that time of year again – farmer’s market season! Locally, our summer farmer’s market starts in two weeks. I’m incredibly excited. There are over 90 vendors with everything from produce, to jam, wooden crafts, and egg rolls. And tons of new vendors, too.
If you’re a new vendor, creating a display can be tough. You don’t quite know how you’re display is going to look compared to other vendors, and you want to sell as much product as possible, right?
That’s where my number one tip comes in: height.
Use height to make your booth inviting
Of the thousands of farmer’s market booths I’ve seen, display height has always made a difference in which booths I walk into. They’re store-like – with shelves, tons of product, and they’re clean.
Think of your booth as a grocery store – a 10×10 shopping paradise. Walk into a grocery store in your area and you’ll notice different heights all lover the place – from traditional shelving, to produce displays, and decorated end-caps (the ends of the aisle).
Incorporating height into your display
The best way is with a shelving unit. We’ve either hand-built ours with scrap wood in the garage or you can pick up metal shelving like this one from Office Depot. It’s super easy to put together, throw in your car, and you’re off. The shelves are adjustable to fit small 4oz jars or bottles of salad dressing.
For a first shot at a great booth, this metal shelve will be just fine. Use the front part of the shelf to advertise pricing and market specials.
Observe your customers
Watch how customers shop your shelves and adjust accordingly. For example, one of our shelves has six facings of product – three of each of our most popular flavors. And we have an entire shelf devoted to limited edition products.
I can guarantee customers stop just because of the height of your display. If you have a smaller table with one level of product, it’s hard to tell from the distance what you’ve got so raise it up!
Four Bonus Tips for a Great Farmer’s Market Display
1. Get Signage
Banners are your best friend. They’re often under $100 and easily communicate your company name, location, and what you’re selling. Looking for a source? I get mine from Design to Print.
2. Brand Your Booth
You’ve got company colors, right? Consistent branding is key for a farmer’s market is important because it makes your company recognizable to repeat customers or locals who have seen your brand on store shelves. From coordinating banners, to tablecloths, and fonts, make everything relate back to your brand.
3. Keep Shelves Stocked
Over-flowing buckets and fully-stocked shelves are a sign that you’ve got what your customers need. In other word’s “there’s plenty more where that came from.” It eases the customer’s mind and looks more professional.
4. Make Yourself Presentable
As much as you would love to ignore what you look like behind your table, it makes a huge difference. Would you approach a vendor who is slumped over their product and texting or would you rather approach someone who’s smiling and ready to talk with you about their product? Probably the later. You are as much a part of the display as your product is.
Farmer’s markets are a great way to get your product out to the masses and increase your direct sales. But, you have to take them seriously. Their like store demos on steroids and have to be treated as such.
Good luck this selling season and let me know if you have any tips for farmer’s market newbies below.