Have you started working with a co-packer? Want to know how to make your relationship stronger? Then read on….
Co-packers are married to your product. They make it for you. They heat up the kettle, preheat the oven, and package it. And some of them even do all of the ordering of your ingredients.
That’s an incredible amount of control for your company. Putting that much trust into a team can be a frightening experience. And a relationship you don’t want to jeopardize.
That’s why I wanted to share some tips to make sure you keep your co-packer happy:
1. Refer new business
I know you’ve got at least one goal for your company. I bet it’s making money. Am I right? Probably. And the same goes with your co-packer. They’re a business, too. So, whenever you’re at a farmer’s market or chatting up a demo guy at your neighborhood grocery store, keep your co-packer in mind. They’ll love you when you refer business their way. Plus, you may even get a discount out of it. Cha-ching!
2. Stay organized
We’ve all got a million things going on with our food businesses – ordering ingredients, production, shipping online orders, filling purchase orders, trying to land distributors. It’s a lot. And you’ve got to stay organized with everything – especially your co-packer. Make sure you communicate when everything will arrive, the amount you’d like to produce, and other important details. That way there’s no surprises on production day.
3. Produce with them
I make sure to hop in on a production at least every quarter. I do this to make sure things are going smoothly and product is being manufactured to my standards. You might catch things you don’t want to see, but at least you’ll be able to nip them in the bud.
Do you have a tip to add or other questions about working with co-packers? I’d love to hear them – simply leave a comment below. Also, please share these tips with other food producers you think would find this useful. I’d appreciate it.