I’m Michael Adams. I own Green Mountain Mustard in the beautiful town of Richmond, VT. I’ve been growing Green Mountain Mustard for 6 years and my product is currently sold in 150 stores around New England. Plus, we sell online and at events and fairs across the Northeast.
This isn’t my first food business.
When I was 15 years old, I launched my first food business, Adams’ Cookie House. I made chocolate chip cookies and sold them in front of a hair salon downtown. After I earned a couple hundred bucks for the summer, I wanted to do something else. I launched an energy bar company as a senior in high school – Eddie’s Energy Bars (named after my Dad). We were producing 500 energy bars a weekend in my parent’s house.
And it failed.
Eddie’s Energy Bars had a 2-week shelf-life. Plus, I was taking over my parent’s house. It was crazy. I even gave my Mom carpel tunnel. I shut the company down at the end of 2010 and re-invested the cash in the bank (about $8k) into starting Green Mountain Mustard.
This time around, I was going to grow this food business differently.
Green Mountain Mustard was first made by my Dad and I – a whopping 12 jars at a time. We were selling at farmer’s market and in a couple of retailers. The feedback was awesome. So we scaled up.
I started co-packing my product in 2010 – just after graduating. It was a nightmare and I learned a lot. Currently, we work with a much smaller co-packer in northern Vermont who is much more of a partner than our first “partnership”. I can tell you all kinds of stories if you’d like. To sum it up: I burned through that $8,000 in a matter of weeks.
What’s going on now?
Green Mountain Mustard is growing like wildfire. And I’m writing about it on the Gredio blog – raw, transparent experiences I have on the road, in production, and marketing my tiny mustard company.
Do you need help starting your food business?
I can help! Please keep in mind, I run my own business, too. But, I’m more than willing to help you grow your own food business – from costing to packaging and operations, I’ve done it all. Please email me to discuss consulting rates: email@example.com.